The Brand

A love for vintage inspired, whimsical pieces led Jordan de Ruiter to create her clothing line. The brand caters to fun and feminine women who like to play dress up in their every day lives. Our goal is to create wonderful, whimsical pieces for the girly-girl in all of us while remaining Canadian made, cruelty free and ethical.

The Designer 

Jordan de Ruiter is a Toronto based designer who has been designing and creating clothing since she taught herself how to sew (with tons of help from her mom!) in elementary school. She started her line in 2006 after being asked to make clothing for a local store in her hometown of Collingwood. It started off as a hobby and has turned into a handmade line sold at stores in Collingwood and Toronto. She also designs and creates her own jewellery line under the same name.

She attended George Brown College for fashion design to further her skill and knowledge of the industry.