A love for vintage inspired, whimsical pieces led Jordan de Ruiter to create her clothing line. She started her eponymous label to cater to a fun and feminine clientele who are inspired to play dress up in their everyday lives. Her work is often colorful & feminine and ranges from casual dresses, skirts tops & rompers to cocktail dresses & wedding dresses.

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She attended George Brown College for fashion design to further her skill and knowledge of the industry and after graduating worked for a variety of companies in the daywear & bridal fields, eventually launching the Jordan de Ruiter label.